Different examples of links between bird conservation and other human interests will resonate with different groups. This toolkit is meant to provide a diverse array of examples to accommodate many interests. The 13-page toolkit is not meant to be distributed as is; rather, we encourage you to research your audience to identify their priorities and interests, and then select examples that will resonate most strongly.
Engaging communication professionals in your organization, if available, can greatly aid in crafting a compelling message. The examples in this toolkit can be used as a launching point for discussions.
All of our examples have links to their sources, and we encourage partners to read more on the examples you find most compelling to better prepare for introducing your “hook” to potential partners.
Some partners may wish to pull out a few examples and create a handout tailored to a specific audience; for example, the U.S. Department of Agriculture may find this one-pager compelling.